When it comes to printing, your company’s main objective should always be to leave a lasting impression on your audience. After all, printing is the gateway to making a lasting impression.
Starting Point: Setting Clear Objectives
The printing journey begins by setting objectives for every print project that’s about to hit the press. To do this effectively, assemble a team of creative thinkers. Their task is to determine the image you want your audience to associate with your brand – what they should see, know, and feel. It’s also about choosing colours that resonate with your organization’s identity, creating a bridge between you and your audience. This may require time and ongoing research, but the investment is worthwhile.
Crafting and Interpreting Designs
This phase is where the magic happens. Designs are more than mere visuals on paper; they’re ideas that have taken root in the mind. It’s vital to consider your organization’s objectives, the timing of your printing, your target audience, and your budget. Just like a plant leans towards the sun, your audience will respond to what resonates with them over time. Understanding the contemporary context is crucial; otherwise, your efforts may come across as outdated. Unless, of course, that’s the message you intend to convey.
Tailor your designs to your specific audience. For instance, if you’re trying to engage children, opt for a playful, colourful approach with fun cartoon characters. This principle works for all audience segments – it’s about meeting them where they are.
Selecting Your Printing Partner
Choosing the right printer or printing agency is where the rubber meets the road. It greatly impacts quality, security, cost, delivery time, and responsiveness to changes and edits. This decision should be pragmatic and free from personal bias.
Many organizations stumble here, but you can avoid that. Look for a partner that can provide top-notch quality within your budget and timeline. Consider factors like risk management and legal implications, too. Ensure they respect your privacy and won’t share your designs with other clients.
And here’s an important tip:
Pay a visit to your printer’s facility. Assess their strengths and weaknesses, including their equipment, technical skills, organization, and environmental practices. The location and layout of their facility can tell you a lot. Ask questions and seek common ground.
Remember, the final product lies in the hands of your printer. Make your choice wisely.
In Summary, printing is more than just putting ink on paper; it’s about creating a lasting imprint of your brand in the minds of your audience. To succeed, set clear objectives, design with your audience in mind, and choose your printing partner wisely. It’s the path to making your brand unforgettable.
DOXA Digital Prints stands poised to help you craft the brand identity that you truly deserve. Call us now.