The times are biting hard and most organisations are ensuring that they get the best out of their event with the best set objectives. This is why DOXA Digital would like to share with you things that may likely not be achieved through events. This will put you in the right position to set realistic event objectives for better resource allocation.
Here are they
1. Crisis Management and risk mitigation
Organizing an event to mitigate a crisis may not be wise. Events may involve risk management talks or crisis modelling, but they are unable to fully address every risk or crisis that an organization may encounter. Proactive preparation, open lines of communication, and swift response are necessary for effective crisis management and must be incorporated into comprehensive risk management plans.
2. Long term business strategy
Though through an organised event, your organisation can achieve valuable information about consumer preferences, industry trends, and competitor analysis, events are not the main tool for creating or implementing long-term business strategies. Beyond organising specific events, strategic planning entails thorough analysis, goal-setting, and continuous review by a selected team of company representatives.
3. Employee Training and Development
Based on recent realities, organisations are involved in the skilling, re-skilling, and up-skilling of their employees to achieve organizational growth objectives. However, events can offer chances for conferences, seminars, or workshops that develop skills, but they cannot take the place of thorough staff training and development initiatives. Sustained guidance, mentorship, and planned learning opportunities in the right environment and proportions are necessary for effective training.
4. Product development and Market research
Events may not be the only place to do market research or develop new products, even though they might yield insightful information through surveys, focus groups, or client feedback sessions. Comprehensive, systematic techniques for data gathering, analysis, and validation are necessary for effective market research. This is in addition to continuous testing, prototyping, and refining for successful product development.
5. Marketing a short-lived product
According to Odion Oscar Odibor, events have occasionally been overhyped as the secret to increasing sales, market share, in-house penetration, and brand awareness. Nevertheless, it might be better to use events to accomplish one or more of the aforementioned benefits for a product or service that is only temporary. As an illustration of a short-lived product, consider a newspaper firm organizing an event purely to increase sales of its newspaper. All it will amount to is a complete waste of money. Memories fade after the event, and viewers may decide otherwise due to more
appealing alternatives. Therefore, to improve their marketing, stakeholders need to devise another plan.
in conclusion, an event is a great tool for making your organisation seen and heard and also a great way to consolidate efforts to engage your audiences as well as stakeholders.
