We have repeatedly witnessed this: a lot of organisations, both formal and informal, plan events, but fail to meet all of their objectives because they neglect these basic yet crucial steps.
DOXA Digital Nigeria would like to share with you those success pills needed for achieving your event goals:
Before we get started,
We would like to emphasise that goal setting for your event is as important as the event itself. If you do not have any goals for the event, you might as well be gathering people for a good time. Setting event goals for your organisation is creating a road map for the height you desire to gain through the event.
Without realistic goals, you risk losing direction and wasting resources, time and efforts
Below are a few but trusted pills that will ensure that you arrive at your goals as long as they are followed consistently.
Let’s get started.
1. Define the core purpose of the event
“If the purpose of a thing is not known, then abuse is inevitable.” This is essentially the most important step in reaching your event’s objective. Too many times, organisations seem to miss the purpose of their event. Consequently, they set their event goals on an entirely wrong pedestal. When this happens, all other processes go awful. When the purpose of the event is determined and locked down, then it is sure that your organisation is on the right path towards success.
2. Set and align goals to Purpose
This is another critical step that can guarantee your event success when properly followed. Not just setting goals for the fun of it or to fill the activity sheet, but they have to be measurable in terms of reality. They also have to align with the purpose of the event or else the output will be wrong.
3. Who is the event meant for?
Determining who the event is meant for is a major step that must be decided with utmost precision. Imagine playing golf on a football pitch with football spectators watching. You’ve got the wrong sport with the wrong people. Do your due diligence to ensure that you get the right attendees to your event. Consult your purpose time and time again to get the right view of who your event is meant for.
To be Continued
